In addition, we use third-party cookies for retargeting and remarketing technologies to optimize our web offerings as well as interest-based marketing purposes. The stored surfing behavior is analyzed using an algorithm, so that targeted interest-related product recommendations in the form of advertising banners or advertisements can then be displayed on third-party websites. Without the express consent of the person concerned, the pseudonymized user profiles will not be combined with the personal data of the user of the pseudonym.
Comprehensive information about how to accomplish this on a wide variety of browsers can be found on the following websites: youronlinechoices, Network Advertising Initiative and/or Digital Advertising Alliance. You can also find information there about how to delete cookies from your computer as well as general information about cookies.
- To optimize our web offerings as well as for product recommendations, we use the technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to create pseudonymized user profiles about the surfing behavior of the website visitors for marketing purposes. For this purpose, cookies may be used, which make it possible to recognize an internet browser upon a renewed visit. The stored surfing behavior is analyzed using an algorithm, so that targeted interest-related product recommendations in the form of advertising banners or advertisements can then be displayed on third party websites. Without the express consent of the person concerned, the pseudonymized user profiles will not be combined with the personal data of the user of the pseudonym. The creation of pseudonymized user profiles for interest-based advertising/ad preferences can be refused at any time by visiting the https://www.google.com/settings/ads page. You can find more information about interest-related advertising at http://www.google.com/policies/technologies/ads/.
FACEBOOK CUSTOM AUDIENCES
- This website uses the Retargeting-Pixel Custom Audience of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. With the help of the Remarketing Pixel, it is possible to use the visitors of our website as a target group for the advertisements of Facebook ads. For this purpose, a Facebook cookie is stored on your PC. Please refer to the data protection (privacy settings) provisions of Facebook for information about the purpose and scope of data collection as well as the further processing and use of data by Facebook and your options for privacy settings at https://facebook.com/policy.php and https://www.facebook.com/ads/settings. You can object to the use of Custom Audiences at www.youronlinechoices.com/it/help or for users with a Facebook account at this link.
- This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, text files, which are stored on your computer and enable analysis of your use of the website. In addition, this website uses the Google AMP Client ID API to link user activities to AMP pages with those on non-AMP pages via Google Analytics. The Google tracking codes of this website use the “_anonymizeIp()” function. The complete IP address is only transmitted to a server from Google in the USA in exceptional cases and abbreviated there. On behalf of the operator of this website, Google uses this information to evaluate your use of this website, create reports about the website activities and provide other services connected with use of the website and internet for the website operator. The IP address transmitted from your browser within the context of Google Analytics will not be associated with other Google data. You can prevent storing of cookies on your computer via a corresponding setting of your browser software. However, we point out that you might not be able to use all functions of this website to their full extent in this case. You can also prevent Google recording data generated by a cookie with respect to your use of the website (incl. IP address) as well as Google processing of this data by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=it
- To improve your user experience on our internet pages we use software from Hotjar (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Using the software, we can measure and evaluate user behavior (mouse movements, clicks, keystrokes, scroll height, etc.) on our websites. For this purpose, cookies are placed on users’ terminals and data from users such as browser information, operating system, time spent on the page, etc. can be stored. You can find more information about the processing of data by Hotjar at http://www.hotjar.com/privacy. You can object to the use of Hotjar’s services at https://www.hotjar.com/opt-out.
Last update: July 16, 2018